InGenius
Creatively Adding Value to Enterprise
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Winning Strategies

Using InGenius' global network of expertise and unique frameworks
to provide you with insights that could confirm or challenge
and improve your strategies.

Review of Strategy – reviews of market opportunity assessments for new technologies and proposed go-to-market strategies

InGenius Approach to Reviewing Strategies

  • Outside-In / Inside-out iterative process

  • Initially by broadly focusing on how material,  processing and manufacturing technologies can be combined in order to improve the way in which human needs and preferences are fulfilled

  • Describing new technology potential to create new or improved solutions for the end-user and/or related supply chain activities

  • Assessing attractiveness and accessibility of resulting application opportunities

  • Visualizing the near-term to the medium and longer-term business opportunities -generational application development pathways

  • Choosing to pursue the application development pathways that best fit with our client’s strategy

InGenius are experienced in providing ‘cold eyes’ reviews of market opportunity assessments for new technologies and/or proposed go-to-market strategies.

  1. Reviewing a client’s existing assessment of the market opportunity and/or go-to-market strategy

  2. Providing a critique with revised conclusions on market opportunity, value proposition and go-to-market approach.

  3. Preparing a presentation and/or report in order to share conclusions.

InGenius then frames alternate business opportunities for the material/technology.

  1. Describing opportunities at high level but with enough content to enable a ‘first-pass’ business case.

  2. Presenting potential alternate opportunities that offer line-of-sight to significant business for our clients and high level proposal of how the opportunities might be exploited.

  3. Preparing a presentation and/or report in order to share alternate opportunities

Aligning Purpose, People and Process enables enterprises to work effectively at the strategic, tactical and operational levels.

Aligning Purpose, People and Process enables enterprises to work effectively at the strategic, tactical and operational levels.

An InGenius framework for thinking: the world of Needs, Solutions and Channels

An InGenius framework for thinking: the world of Needs, Solutions and Channels

Framing business opportunities for materials and technologies

Framing business opportunities for materials and technologies