Review of Strategy – reviews of market opportunity assessments for new technologies and proposed go-to-market strategies
InGenius Approach to Reviewing Strategies
Outside-In / Inside-out iterative process
Initially by broadly focusing on how material, processing and manufacturing technologies can be combined in order to improve the way in which human needs and preferences are fulfilled
Describing new technology potential to create new or improved solutions for the end-user and/or related supply chain activities
Assessing attractiveness and accessibility of resulting application opportunities
Visualizing the near-term to the medium and longer-term business opportunities -generational application development pathways
Choosing to pursue the application development pathways that best fit with our client’s strategy
InGenius are experienced in providing ‘cold eyes’ reviews of market opportunity assessments for new technologies and/or proposed go-to-market strategies.
Reviewing a client’s existing assessment of the market opportunity and/or go-to-market strategy
Providing a critique with revised conclusions on market opportunity, value proposition and go-to-market approach.
Preparing a presentation and/or report in order to share conclusions.
InGenius then frames alternate business opportunities for the material/technology.
Describing opportunities at high level but with enough content to enable a ‘first-pass’ business case.
Presenting potential alternate opportunities that offer line-of-sight to significant business for our clients and high level proposal of how the opportunities might be exploited.
Preparing a presentation and/or report in order to share alternate opportunities